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Hispanic Market Power: America’s Business Growth Engine
Hispanic Market Power: America’s Business Growth Engine
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Description
The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.
ISBN (PB): 9781032392318
ISBN (HB): 9781032392349
Author(s): Isaac Mizrahi
Copyright: 2023
Book Edition: 1
Product and Book Details
Product and Book Details
- Publisher: Routledge
- Publication Date:
- Binding: Paperback/Hardback
- Print Length: 200 pages
- Page Size: 229 x 152 mm (6 x 9)
- Main Category: Area Studies
- Subcategory: Latin American and Hispanic Studies
- Subsubcategory: Marketing
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