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Essentials of Consumer Behavior: An Applied Approach

Essentials of Consumer Behavior: An Applied Approach

Binding

Description

This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.

ISBN (PB): 9780367426866

ISBN (HB): 9780367426880

Author(s): Debra L. Stephens

Copyright: 2023

Book Edition: 2

Product and Book Details

  • Publisher: Routledge
  • Publication Date:
  • Binding: Paperback/Hardback
  • Print Length: 215 pages
  • Page Size: 234 x 156 mm (6.14 x 9.21)
  • Main Category: Behavioral Sciences
  • Subcategory: Psychological Science
  • Subsubcategory: Consumer Psychology
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