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Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice

Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice

Binding

Description

Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels.

ISBN (PB): 9781032127699

ISBN (HB): 9781032127682

Author(s): Ina Goller and John Bessant

Copyright: 2024

Book Edition: 2

Product and Book Details

  • Publisher: Routledge
  • Publication Date:
  • Binding: Paperback/Hardback
  • Print Length: 316 pages
  • Page Size: 246 x 174 mm (6.85 x 9.69)
  • Main Category: Behavioral Sciences
  • Subcategory: Psychological Science
  • Subsubcategory: Cognitive Psychology
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